Course curriculum

  1. Introduction to Google Ads

  2. Understanding Keywords

  3. Creating Your Ads

  4. Monitoring Your Progress

Course Duration: 2.5 Hours

  • £39.00
  • CPD-Uk Certified

Benefits of Taking this Course

  • Learning how to write ad copy that reaches your target market and compels them to follow through on your call to action

  • Understanding the importance of conducting thorough keyword research before creating an ad

  • Understanding what your ROI is, why it is important to your marketing campaign, and how calculating it is easy when you use Google Ads

  • Understanding why you should connect your Google Ads account to your Analytics account before posting any ads

FAQ

  • Who can take the Google Ads Certificate?

    There are no entry requirements to take the course.

  • What is the structure of the course?

    The course is broken down into 4 individual modules. Each module takes between 20 and 90 minutes on average to study. Although students are free to spend as much or as little time as they feel necessary on each module.

  • Where and when can the course be studied?

    The course can be studied study at any time and from any internet connected device

  • Is there a test at the end of the course?

    Once you have completed all 10 modules there is a multiple choice test. The questions will be on a range of topics found within the 10 modules. The test, like the course, is online and can be taken a time and location of your choosing.

  • What is the pass mark for the final test?

    The pass mark for the test is 70%.

  • What happens if I fail the test?

    If the user doesn’t pass the test first time they will get further opportunities to take the test again after extra study. There are no limits to the number of times a test can be taken.

  • How long does if take to complete the course?

    We estimate that the course will take about 2.5 hours to complete in total, plus an additional 30 minutes for the end of course test.

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